German National Tourism

Brand Ambassadors

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With no paid media budget, how could we get new North American audiences to look at Germany and say "ganz toll!"?

German National Tourism social spread

The Challenge

In 2015, the German National Tourist Office (GNTO) wanted to reach new audiences in North America using social media. With our strategic approach, our experience in the destination space, and our impressive measurable results, Fuseideas became the obvious choice.

German Poster

The Solution

Fuseideas created excitement and engagement through a brand ambassador contest designed to leverage established bloggers and their extended networks. A key part of our approach was a content strategy aligned with the real interests of target prospects-- travel, beer, wine, food, adventure and culture. With 40 million organic impressions, and over 11,000 press mentions, we'd call the results "really great."

Poster of Bavaria