Put me in Coach
If you're a creative force who's champing at the bit to get your hands on some exciting projects, you're in the right place. We're looking for team players who are up for any challenge if that sounds like you, let's play ball.
Role Overview
The Digital Media Planner/Buyer is responsible for developing, executing, and optimizing integrated media strategies that drive measurable results for clients. This role blends strategic planning with hands-on buying, trafficking oversight, and campaign management across digital channels, including SEM. The ideal candidate is both detail-oriented and strategic, with the ability to own campaign execution from planning through launch, optimization, and post-campaign analysis.
Key Responsibilities
- Contribute to integrated media plans aligned with client objectives, target audiences, budgets, and KPIs
- Translate marketing goals into actionable media strategies
- Make tactic and vendor recommendations, review vendor submissions, compile, and negotiate schedules
- Work with media vendors to execute media buys across digital platforms
- Build and manage campaign structures, placements, flighting, targeting, and creative rotations
- Lead campaign trafficking across platforms, ad servers, and vendors to ensure accurate and timely launches; manage creative changes throughout the campaign
- QA campaigns and creative prior to launch and throughout flight to ensure accuracy in targeting, budgets, pacing, and tracking
- Manage ad server setups including pixels, tags, UTMs, and conversion tracking
- Coordinate with vendors, platforms, and internal teams to troubleshoot trafficking or delivery issues
- Monitor pacing and performance against KPIs, identifying optimization opportunities
- Implement optimizations related to targeting, creative rotation, placements, and budget allocation
- Proactively identify under delivery or tracking issues and resolve them quickly or bring them to the attention of the Media Supervisor
- Lead performance reporting and post-campaign analysis with accuracy, clear insights and recommendations
- Participate in internal and client presentations as assigned
- Mentor and train Media Coordinators and provide oversight on trafficking tasks as needed
- Contribute to process improvements, documentation, and media best practices
- Able to implement, manage, and measure SEM campaigns, supporting the tactic lead
Qualifications & Experience
- Bachelor's degree in Marketing, Advertising, Communications, or related field
- 3–5 years of experience in media planning and buying within an agency or similar environment
- Hands-on experience trafficking and QA'ing campaigns across multiple platforms, including Google Campaign Manager
- Strong understanding of ad specs, tracking, and campaign setup requirements
- Excellent attention to detail and problem-solving skills
- Strong communication and project management abilities
- Familiarity with Strata or similar media management tool; familiarity with Redbird or other analytics dashboard preferred but not required
- Certification in Google Ads, Analytics (GA4), and Tag Manager preferred
- Proficient with Excel, and PowerPoint and/or Keynote
- Location:
- Hybrid, Winchester, MA preferred, will consider Portland ME or Buffalo NY areas
- Reports to:
- Associate Media Director
- Department:
- Media
