Mass General Hospital

Cancer Genome Project

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When can data warehousing and content mapping become life-saving techniques?

My Trial Guide site on a laptop

The Challenge

Help Mass General Hospital work to cure cancer. The MGH Cancer Genome Project needed to take six of the most comprehensive Cancer Genome databases in the world and put them all in the same place. That’s a lot of content.

Targeted Cancer Care site previewed on a smartphone

The Solution

Turn something complicated into something simple. Our digital team took care of discovery, UI/UX, content mapping, data warehousing, and a whole bunch of other buzzworthy stuff so cancer patients and their loved ones could more easily access the doctors who specialize in their specific type of cancer—down to the genome.

Preview of Targeted Cancer Care site on smartphones

The Result

Launched in 2016, access to the site has helped MGH save hundreds of lives. And still counting.

Website screens from Targeted Cancer Care site