Mass Save
Let's get efficient.
A rallying cry to create a more sustainable future for all.
Challenge
The Sponsors of Mass Save© sought to inspire customer interest and action with a customer-centric, statewide marketing campaign to drive participation on energy efficiency, decarbonization and electrification programs.
Key Insight
Customers want to take control of their energy use, create healthy and comfortable homes and buildings, and lessen their impact on the climate, but they need guidance on the best way to manage their energy efficiently and get started.
The Solution
This awareness campaign is built on the idea of efficiency. Most business and residential customers understand that efficiency leads to savings as well as healthier air and a cleaner environment. We created a powerful, straightforward message with a strong call to action, while reinforcing the Mass Save Sponsors as the leaders in sustainable energy solutions.
The Results
We launched an integrated marketing campaign in collaboration with the Mass Save Sponsors’ agency partners. This campaign supported the Sponsors’ three-year goal of increasing adoption of electrification and energy-efficiency programs, lowering barriers of entry for all customers, and strengthening and diversifying their partner network.
