Love out Loud Pride poster

Pride Portland

Love Posters

Giving back to the LGBTQIA+ community makes us feel proud too.

Video poster
Challenge
Pride Portland is a non-profit organization that brings people together from all over the United States for an annual parade and festival. Fuseideas has an office in downtown Portland and to show support for our community, we wanted to give them a vibrant expression of pride. In addition, our goal was to take part in the parade and help make it one of their most successful events.
Love out Loud pride poster
Let the Love Out pride poster
The Insight
Throughout the year, Pride Portland is dedicated to raising awareness of their ongoing struggles as they continue to promote inclusivity, accessibility and solidarity. Having our “boots on the ground” for their event would reflect not only a professional commitment to this vital organization but an emotional one as well.
The Solution
We created four poster designs with messages of love, pride and strength. These 11”x17” posters needed to be eye-catching, beautiful expressions that parade participants would want to hold up high and perhaps even put on display in their homes and offices. We printed out dozens and made sure Pride Portland’s story was front and center while the Fuse sponsorship was subtly stated on the reverse side.
What Changed
The Fuse employees who attended the event said the experience was incredible. They were proud to hold the posters, give them out to the crowds and be part of an important day in Portland. As far as “media reach” goes, thousands of people attended and hopefully witnessed our creative efforts.