Cape Cod
Truly Yours
Cape Cod is a destination that belongs to everyone. It was up to us to remind them.
The Challenge
This was the first substantial branding update the Cape Cod Chamber of Commerce had introduced in more than two decades. The post-pandemic resurgence in travel and tourism made this an ideal time for the Cape Cod brand to undergo a total destination makeover.
The Insight
We needed to create a platform that celebrated the old and embraced the new, that could be tailored to each of the Cape’s unique cities and towns, and that could speak to their various diverse audiences (locals, second home owners & tourists).
The Solution
We leaned into the unique experiences that belong to the people who know and love Cape Cod. The “Truly Yours” brand created a sense of ownership and belonging to all audiences. In a campaign that embraced both longstanding traditions and new, exciting changes, we created unexpected connections between the two in a way that felt authentic to the Cape. Each moment we included in the launch reminded our audiences how Cape Cod remains an essential part of their lives.
What Changed
A new identity that Cape Cod could own—along with its visitors, business owners, and residents. Stakeholders were united in the effort, leading to a successful and exciting brand launch.
The new brand has been very well received by constituents and target audiences alike, leading to our team being asked to extend the brand into four upcoming seasonal campaigns. Stay tuned!
