Our utility client, National Grid, sought our help with their e-commerce platform called The Marketplace. They asked the agency to develop a customer-centric retail marketing campaign that would raise awareness, boost consumer engagement and drive sales of their energy-efficient products.
Marketplace’s products are designed to fit seamlessly into consumers’ lives, making their homes more comfortable and efficient. And at the same time, helping conserve energy to benefit the environment. These products are an integral part of a smart home ecosystem and deserve to be celebrated and brought to life.
Fuseideas created three :15 second videos featuring a specific product category: LED lighting, water-saving showerheads and smart thermostats. With the help of a Boston-based animation production company, 3D animations of each product were built and brought to life through CGI movement set to classical music. Giving the products not only a personality but a sense of elegance, style, drama and high energy where appropriate.