Where do your candidates stand?

With abortion access at stake in the 2024 election, Reproductive Equity Now (REN) sought to educate voters in New Hampshire on their rights and how to vote. REN already had a strong following in Massachusetts and Connecticut but needed to grow its presence among NH residents—without a paid social media budget. The task was to create a full-funnel campaign that promoted their voter’s guide, “Voting for Repro Equity – Now!”, while driving form sign-ups to build their contact list and strengthen their grassroots efforts.

To ensure voter participation, information needed to be accessible, digestible, and actionable. The campaign centered on empowering voters with the knowledge to navigate the voting process and underscored the urgent need to vote supporting reproductive rights.

This campaign proved that a focused strategy and effective creative can yield significant results even with limited resources. REN expanded its reach in New Hampshire, empowering voters to protect reproductive rights and setting a foundation for future grassroots campaigns.