M&T Bank Got Big Results by Going Small.
The Problem
M&T Bank had an idea that would reinforce their commitment to small businesses in their Maryland region. They knew other banks talked about supporting local companies, but M&T Bank wanted a meaningful and authentic way to demonstrate their commitment. They looked to Fuseideas to help them execute a high-impact, engaging concept that would be memorable and grab attention. Something right in our wheelhouse.
The Insight
We knew M&T Bank values their small business clients as a top priority. We thought about the city of Baltimore and where we could make the biggest impact. M&T Bank wanted to offer a turn-key solution for their customers to activate and give them the opportunity to reach a new audience.
The Solution
Fuseideas supported M&T Bank with the launch of the Spotlight Shop, a fully-branded, hydro-powered pop-up shop in Baltimore’s Inner Harbor. Together, we completely transformed an empty block of the Inner Harbor into a flourishing destination. This one-of-a-kind experience allowed M&T Bank small business customers to showcase their businesses. At the same time, new consumers could meet them and purchase their products. In total, twelve small businesses rotated into the space during the summer and fall of 2019.
Over 47 Million earned media impressions 177,875 in-person engagements at the Spotlight Shop
Total Interactions: 7,975 - 93 per day
Total Impressions: 169,900 - 1,976 per day
*Interactions quantified by the amount of people entering or asking about the Spotlight Shop on-site
*Impressions quantified by people who were made aware of the Spotlight Shop by walking or driving by its location.
Survey reports:
- 82% of visitors left the Spotlight Shop feeling more positive about our client’s commitment to the Baltimore community
- 70% of visitors left the Spotlight Shop with more positive feelings and perception towards M&T Bank
- 55% of visitors left the Spotlight Shop feeling that it was more likely they would bank with M&T
- 71% of visitors left the Spotlight Shop feeling that it was more likely they would visit the featured business
