Big Sky Montana

Boundless

Destination & Tourism

When you combine an amazing destination with a strategy for success, the sky's the limit.

The Challenge

Position Big Sky Tourism as more than a skiing destination. That means more visitors in summer, more economic growth, and more creative solutions—all with a little less than the budget of some better-funded DMOs. That means we had to be smart, innovative, and strategic—and we’re always up for that.

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The Solution

To keep Big Sky relevant year-round, we used a combination of hyper-targeted digital, native content, and more traditional media (read: integrated campaign) to push more seasonally-focused messaging. Add a tie-in to Yellowstone National Park, and we turned a winter-first destination into a tourist spot with year-round appeal.

Bigsky and Yellowstone print ad in National Geographic magazine

The Results

26 Million (!) media impressions, a 42% increase in site visits between May and September, and a 300% increase in engagement the first three months led to:

• Major gains (300%) in visitor guide requests

• A 10% increase in hotel ADR

• A 17% increase in second home purchases

• 73% more foot traffic in Big Sky & Yellowstone Welcome Center