Fuseideas welcomes Mass Save^®

Let’s work together for a brighter energy future for MA and beyond

Fuseideas is ready to build a better MassSave.com. We are confident that we will work harder than anyone to help Mass Save serve its diverse audiences and achieve its big goals.

Why Fuseideas for Mass Save?

Our roots are in web development, and we simply get the energy industry. We also know you: we consider ourselves to be your partner already. We understand and stand behind Mass Save’s mission, and we recognize the UX challenges posed by your diverse audiences across residential and business sectors: each customer on a different step in their energy-efficiency journey.

We are confident that we can craft a website with cutting-edge design, intuitive, streamlined user pathways, built on Xperience by Kentico, a hybrid headless Digital Experience Platform. Our proposal is designed to meet all of your website requirements, be conscious of cost savings and efficiencies, and ultimately help Mass Save reach more people and hit those big goals.

Re-platforming strategy and action plan

In our first year of partnership, we will pick up maintenance of your current site while planning and developing the new one (within 6-8 months).

We encourage moving swiftly to re-platform in order to realize significant license cost savings. Following the launch on XbyK, we can continue to make iterative UX improvements to the website.

Discovery & Analysis

Existing site audit: content inventory, functionality review, SEO, accessibility
Competitive audit
Stakeholder interviews
Customer interviews
Finalization of goals and KPIs
Presentation of marketing discovery report

Information Architecture & Solution Design

Website sitemap
User pathways
User stories
Migration strategy (300+pages)
Wireframes
Platform configuration

XbyK Development & Testing

Content migration
CMS configuration
Content type and widget development
Integrations
Personalization setup

Testing, Deployment, Optimization

Accessibility testing
SEO & Analytics setup
QA, Testing
Launch
Ongoing optimizations
Analytics monitoring and reporting

Sitecore Maintenance

While we design and develop a more optimal long-term website on XbyK, we can keep your current site supported and updated. We will address any immediate needs you have while strategically planning for the future.

XbyK Maintenance

Within 6-8 months, we hope to launch a redesigned version of MassSave.com, which will reduce license costs and maintenance hours. We can continue to optimize and enhance post-launch on the new platform.

Project phases and timeline

In our first year of partnership, we will pick up maintenance of your current site while planning and developing the new one (within 6-8 months). We encourage moving swiftly to re-platform for the license cost savings. Following the launch on XbyK, we can continuously optimize to make iterative UX improvements.

Seamless transition & minimal disruption
Future-proof technology
Enhanced user experience

Some work and success stories

We have a strong track record of creating impactful marketing and websites for energy clients. As a certified Kentico partner, our development team has a proven history of migrating large websites onto this platform.

Dead River Company

A New Customer UX

A totally overhauled user experience with a new CMS an over a dozen ecommerce customer flows? Oh yeah, and it’s accessible

View case study

Cayman Islands

UX & Web Development

Improved site architecture, a robust search to highlight local businesses, the latest technology: just a few aspects of the new Cayman Islands website.

View case study

National Grid

Marketplace

Showing our energy clients that loving your home is a lifelong relationship.

View case study

Bal Harbour

Unifying a Resort Town

Bal Harbour Village, an upscale neighborhood at the Northern tip of Miami Beach, needed to refresh their web presence.

View case study

Mass Save®

Let's Get Efficient

A rallying cry to create a more sustainable future for all.

View case study

Integrations & future enhancements

Spotlight feature: Customized AI Agent that understands Mass Save's content and goals

Building on Mass Save's interest in AI tools, we propose developing an intelligent AI agent (chatbot) to significantly enhance user experience and content delivery on the website.

Provide immediate access to information: Site visitors of all knowledge levels can get quick answers to common questions, getting them to relevant programs and resources faster
Share personalized guidance: We can offer tailored recommendations based on user behavior and program eligibility, streamlining the customer journey
Increase operational efficiency: The AI agent can help to reduce call center volume by automating routine inquiries, freeing up staff for complex cases
Be continuously learning: We can use machine learning to improve responses and adapt to evolving user needs and content

Fuseideas has developed an AI travel assistant for the Cayman Islands website, which will launch in late 2025. The agent has a deep knowledge of the site content and additional data, and can make tailored recommendations for trip planning, helping local businesses shine.

View case study

Multi-lingual support & translations

It is essential that your website is functional for all of your constituents. XbyK is a great option for managing website translations for many languages.

Visual translation management within XbyK provides ease of use
Language support for 6 specified languages (English, Spanish, Portuguese, Haitian Creole, Traditional Chinese, and Simplified Chinese)
Machine translation integration built-in (Google or Microsoft), as well as support for human and AI-powered translations
Quality translations: Robust QA/QC processes for all translations to ensure accuracy and cultural relevance
SEO optimization: Implementing language-specific SEO strategies for maximum visibility across all locales

We leverage trusted translation partners as well as Google’s translation services on several websites, including the one we developed and manage for Bal Harbour, FL, where many residents and visitors speak Spanish, Russian, Hebrew, and more. The website needs to provide users with critical information no matter what language they speak.

View case study

Meet your team

These are a handful of the hard-working and super smart members of the crew who would feel so grateful to work on the Mass Save web team (our fingers are crossed)!